.png)
You’ve likely been hearing a lot about Ubisoft recently, and that’s not likely to change anytime soon. The company is currently facing significant internal turmoil, prompting an ongoing investigation.
Stock prices have dropped following the disappointing performance of Star Wars Outlaws and the delayed release of Assassin’s Creed Shadows. Adding to the tension, CEO Yves Guillemot has controversially blamed gamers for the poor sales of Star Wars Outlaws.
It was widely anticipated that Star Wars Outlaws would struggle in sales, despite its status as a major release. Ubisoft recently acknowledged that Star Wars Outlaws failed to meet sales expectations, creating further challenges for the company. Instead of accepting responsibility, Guillemot appeared to place the blame on the fans.
During a recent investor call, Guillemot suggested that delivering a game with solid quality is no longer enough, claiming that gamers now have extraordinarily high expectations that are difficult to meet.
"In today’s challenging market, delivering solid quality is no longer enough." –Yves Guillemot
This comment has been interpreted as a deflection, with Guillemot seemingly blaming the player base for the game’s failure. Even before the launch, Star Wars Outlaws faced criticism, leading many to predict its underwhelming sales.
In response to the struggles with Star Wars Outlaws, Ubisoft delayed Assassin’s Creed Shadows in an effort to refine the game further, hoping to meet the lofty expectations of today’s gaming community. Guillemot emphasized the importance of striving for excellence in all aspects of development. This suggests that improvements are being made for the upcoming Assassin’s Creed title, with Ubisoft working to avoid another misstep.
While Guillemot’s comments about unrealistic gamer expectations have sparked debate, there is some truth to the idea that today’s market demands more from developers than ever before, making it increasingly difficult to satisfy the audience.
This company died when Patrice Desilet left the company. I hope it goes bankrupt.
They've not made a single good game since the Ezio Trilogy. Black Flag was ok, but it werent no AC game.
For years did Ubisoft live off from lazyness and mediocrity. They didn't care about the people saying that their games are made like on an assembly line, lack creativity, vision, amosphere. Even the games made by them that are not Assassins Creed or Far Cry are very similar to these 2 games.
They didnt listen, and now when everything is on fire now Yves Guillemot say people have extraordinary expectations? Really?How many old IP's lie dormant in their grasp?
How many games that were succesfull in the past, and have many fans worldwide? What did they did with them? Nothing. Maybe its better this way, at least they dont ruin thoose games like we saw with other studios.
Ubisoft needs…
I know some people don't like the WATCH_DOGS franchise, but, I really loved all three of those games. Yes, they could have done with a bit more polish at launch, but they seemed more unique and interesting compared to the new massive open-world Assassin's Creed or Far Cry 6, which was really dull. I would love a new WATCH_DOGS in either Tokyo or Paris, set in the future. So, a with a bit of a CyberPunk/Blade Runner feel. I know a lot of people are gonna' shut me down and say the franchise is shit. But, hey. I really like it. A few of my friends really liked the games too. And my son Owen, who has autism but is…