PUBG Plans to Become Active Franchise Utilising AI Technology

PUBG: Battlegrounds, the iconic battle royale that reshaped the gaming landscape, is gearing up for an expansive evolution into a full-fledged franchise, according to a recent Krafton press release. In a bold move, Changhan Kim, the CEO of Krafton, expressed the company's ambitious plans to elevate PUBG into a gaming juggernaut by ensuring a "continuous investment in PUBG IP and market expansion."

The visionary CEO envisions crafting an unparalleled platform ecosystem through the strategic franchising of PUBG IP, paving the way for a robust lineup of mainline and spin-off titles under the new franchise umbrella. The blog post, albeit machine-translated, reveals Krafton's intent to implement a long-term brand strategy, expanding the product lineup and boosting development efforts through both internal and external studios.

This move is poised to revolutionize the gaming industry, with Krafton actively integrating cutting-edge AI technology into game production. Kim sees deep learning technology as a 'game-changer' that will not only redefine the gaming landscape but also enhance production efficiency. With Krafton's acclaimed AI R&D capabilities, players can anticipate groundbreaking user-centered experiences.

PUBG: Battlegrounds, renowned for delivering a classic and realistic battle royale experience, has consistently evolved over the years, keeping fans engaged with major updates and thrilling events. Krafton's decision to transform this experience into a franchise could establish it as an industry giant, with the confirmation of a spin-off titled Black Budget slated for release in the latter half of 2024.

As we look forward to the future of PUBG, recent updates from the CEO reveal a commitment to restoring focus on larger maps and slower survival gameplay, complemented by the confirmation of Krafton's new open-world Korean-fantasy game. Additionally, the company is actively hiring for the development of an unannounced AAA title.

Having debuted on December 20, 2017, PUBG has transcended platforms, captivating players on PC, Android, iOS, Xbox One, PlayStation 4, Stadia, Xbox Series S, Xbox Series X, and PlayStation 5. With millions of copies sold globally and the record for the most active players on Steam for any paid game, PUBG's legacy is firmly established.